DASHBOARD NA TV

DASHBOARD NA TV

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O que é um DASHBOARD na TV?

Um DASHBOARD de TV é uma ferramenta usada para exibir as principais métricas de negócios em tempo real em uma televisão dentro de um escritório. Os dashboards de TV evoluíram ao longo dos anos de quadros brancos para monitores de escritório que exibem continuamente os dados de uma empresa. Essa ferramenta de monitoramento exibe informações de KPI em uma TV para que os escritórios possam visualizar sua produtividade e metas em todos os momentos. Quando as informações são claras e acessíveis a todos, a responsabilidade pelos objetivos e melhorias é compartilhada entre todos os que participam.

Já se foram os dias dos cubículos e das paredes vazias da cor “casca de ovo”. Os escritórios mais avançados de hoje são tão eficientes em seu fluxo de trabalho quanto em seu design, então não é surpresa que os dois andem de mãos dadas ?! Esse relacionamento cria uma oportunidade para estimular a criatividade e a produtividade, investindo em hardware e software para exibir informações em seu dashboards em uma TV em seu escritório.

Como um dashboard de TV mantém seu escritório no caminho certo

A resposta é simples. Os dashboards podem melhorar drasticamente o seu negócio. Como você pergunta? Os dashboards de TV fornecem às empresas uma visão clara de seus KPIs e permitem que todos os funcionários tenham uma melhor compreensão do desempenho. Aqui estão três razões pelas quais toda empresa deve usar dashboards de TV para exibir as principais métricas.

8 razões pelas quais um dashboard de TV será seu investimento de escritório mais eficaz.

Transparência

O uso de dashboards de TV em um escritório ajuda a promover a transparência em todos os níveis da organização. Quando funcionários, gerentes e executivos têm uma visão das mesmas métricas-chave, todo o negócio é capaz de trabalhar e criar prioridades com base nas mesmas metas e objetivos. É também uma ótima maneira de comemorar o sucesso e dar a todos os funcionários de um escritório, em seu departamento e além, um vislumbre do impacto de suas realizações no quadro geral.

Decisões de negócios em tempo real

Os dashboards de TV permitem que as equipes monitorem e rastreiem as principais métricas de negócios quase em tempo real. Imagine reagir a uma queda no desempenho ou problemas urgentes semelhantes assim que eles acontecem, em vez de no final do mês. Sua equipe também economiza horas em relatórios ad-hoc e reuniões para discutir os resultados. Os painéis estão transformando a forma como as empresas e os funcionários operam no dia a dia.

Orientado por métricas

Já se foi o tempo em que as decisões tinham que ser tomadas com base em sentimentos viscerais. As equipes são expostas a dados em tempo real diariamente e podem ver os resultados de seu trabalho árduo. Os dashboards de TV mantêm as equipes focadas nas principais métricas de negócios e ajudam a promover a tomada de decisão baseada em dados em toda a organização.

Dicas para configurar dashboards de TV eficazes

Nesse ponto, é fácil ver os benefícios de usar os dashboards de TV e entender como eles podem transformar uma empresa. Ao criar e implementar dashboards de TV em um escritório, existem 3 componentes que você deve ter em mente:

Acionável

Ao criar um dashboard de TV, pergunte-se “O que estou comunicando e o que espero que meus colegas de equipe façam com isso?” O objetivo de criar dashboards de TV é construir um dashboard a partir do qual as equipes podem tomar decisões.

Pergunte a si mesmo: “Essas métricas me ajudam a tomar decisões?” ou “Essas métricas estão me ajudando a entender minhas prioridades?” Os dashboards de TV devem ser criados para ajudar a expandir seus negócios e capacitar suas equipes com os dados de que precisam para tomar decisões em tempo real e alcançar seus objetivos.

Concentre-se em projetar um dashboard adequado ao seu escritório

Os dashboards de parede mais impactantes são perfeitamente integrados a um espaço de escritório em design e posicionamento. Ter um bom layout de painel pode mudar completamente a maneira como os funcionários usam os dados para tomar decisões. Existem 3 princípios orientadores para um bom design de dashboard:

  1. As informações verificadas com mais frequência pelos usuários vão no canto superior esquerdo;
  2. As métricas relacionadas devem ser agrupadas; e
  3. As métricas que precisam ser comparadas devem estar próximas umas das outras.

Se você deseja que o seu dashboard de TV seja eficaz, lembre-se de que menos é mais. Ter um design simples e conciso torna mais fácil para os funcionários entenderem o que os dados estão tentando dizer a eles. Destaque apenas as principais métricas que têm um efeito real nas equipes e na tomada de decisões. 

Fácil

Para que os painéis de TV sejam eficazes, eles também devem ser fáceis. O ideal é que o painel seja visível para toda a equipe, desde o momento em que o primeiro funcionário entra no escritório até o momento em que o último sai. Depender de um membro da equipe para lançar o dashboard em uma tela cria interrupções e falta de confiabilidade. Exibir seus dashboards com pouco atrito ajudará a torná-los bem-sucedidos. Os dashboards mais eficazes são os painéis de parede fáceis de configurar e monitorar continuamente.

Promova o trabalho em equipe e concentre-se no desempenho

Outro grande aspecto dos dashboards de TV, eles estimulam o trabalho em equipe no local de trabalho. Faça com que todos na organização falem sobre o desempenho uns dos outros. Faça perguntas de outros departamentos e faça com que todos falem.

Como escolher os KPIs certos para o seu dashboard de TV?

O monitoramento da saúde de seu negócio envolve o rastreamento de muitas métricas diferentes; muitos para colocar em um dashboard, quanto mais para exibir em uma TV em seu escritório. Por esse motivo, você não pode ter apenas um dashboard de TV.

Se você já usa dashboard digitais em seu escritório, sabe que ter um dashboard para cada departamento é um dos elementos mais importantes para o sucesso.  Os painéis devem ser organizados de modo que, dependendo da função ou departamento de um indivíduo, o acesso aos dados de que eles precisam não demore muito. Com um painel de TV, essa simplicidade significa que os dados estão bem na frente deles.

Créditos: klipfolio

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