deepfake futuro

‘Deepfake é o futuro da criação de conteúdo’

Por
Compartilhe!

Deepfake

Há alguns meses, milhões de telespectadores em toda a Coreia do Sul assistiam ao canal MBN para ouvir as últimas notícias.

No final da tarde, o âncora do noticiário regular Kim Joo-Ha começou a ler as manchetes do dia. Era uma lista relativamente normal de histórias para o final de 2020 – cheia de Covid-19 e atualizações de resposta à pandemia.

No entanto, este boletim em particular estava longe de ser normal, já que Kim Joo-Ha não estava realmente na tela. Em vez disso, ela foi substituída por uma versão “deepfake” de si mesma – uma cópia gerada por computador que visa refletir perfeitamente sua voz, gestos e expressões faciais.

Os telespectadores foram informados de antemão que isso iria acontecer, e a mídia sul-coreana relatou uma resposta mista depois que as pessoas viram. Enquanto algumas pessoas ficaram surpresas com o quão realista era, outras disseram que temiam que a verdadeira Kim Joo-Ha pudesse perder o emprego.

A MBN disse que continuará a usar o deepfake para algumas notícias de última hora, enquanto a empresa por trás da tecnologia de inteligência artificial.

A conta deepfake TikTok

Apesar das conotações negativas em torno do termo coloquial deepfakes (as pessoas geralmente não querem ser associadas à palavra “fake”), a tecnologia está cada vez mais sendo usada comercialmente.

Mais educadamente chamados de vídeos gerados por IA, ou mídia sintética, o uso está crescendo rapidamente em setores como notícias, entretenimento e educação, com a tecnologia se tornando cada vez mais sofisticada.

Um dos primeiros a adotar o comércio foi a Synthesia, uma empresa sediada em Londres que cria vídeos de treinamento corporativo com base em IA para empresas como a empresa de publicidade global WPP e a consultoria de negócios Accenture.

“Este é o futuro da criação de conteúdo”, disse o presidente-executivo e co-fundador da Synthesia, Victor Riparbelli.

Para fazer um vídeo gerado por IA usando o sistema Synthesia, você simplesmente escolhe entre vários avatares, digite a palavra que deseja que eles digam e é isso.

Plataforma deepfake da Synthesia
legenda da imagemOs usuários do Synthesia escolhem entre vários avatares

Riparbelli diz que isso significa que as empresas globais podem facilmente fazer vídeos em diferentes idiomas, como para cursos de treinamento internos.

“Digamos que você tenha 3.000 funcionários de depósito na América do Norte”, diz ele. “Alguns falam inglês, mas alguns podem estar mais familiarizados com o espanhol.

“Se você tem que comunicar informações complexas a eles, um PDF de quatro páginas não é uma boa opção. Seria muito melhor fazer um vídeo de dois ou três minutos, em inglês e espanhol.

“Se você tivesse que gravar cada um desses vídeos, seria um trabalho enorme. Agora podemos fazer isso por [poucos] custos de produção e o tempo que for necessário para alguém escrever o roteiro. Isso exemplifica muito bem como a tecnologia é usada hoje. “

Mike Price, o diretor de tecnologia da ZeroFox, uma empresa de segurança cibernética dos Estados Unidos que rastreia deepfakes, diz que seu uso comercial “está crescendo significativamente a cada ano, mas os números exatos são difíceis de definir”.

No entanto, Chad Steelberg, presidente-executivo da Veritone, um provedor de tecnologia de IA dos Estados Unidos, diz que a crescente preocupação com deepfakes maliciosos está impedindo o investimento no uso comercial legítimo da tecnologia.

“O termo deepfakes definitivamente teve uma resposta negativa em termos de investimento de capital no setor”, diz ele. “A mídia e os consumidores, com razão, podem ver claramente os riscos associados.

“Definitivamente, isso impediu que empresas e investidores investissem na tecnologia. Mas acho que você está começando a ver essa rachadura.”

Mike Papas, executivo-chefe da Modulate, uma empresa de IA que permite aos usuários criar a voz de um personagem ou pessoa diferente, diz que as empresas no setor de mídia sintética comercial mais amplo “realmente se preocupam com a ética”.

“É incrível ver a profundidade de pensamento que essas pessoas colocam nisso”, diz ele. “Isso garantiu que os investidores também se importassem com isso. Eles estão perguntando sobre as políticas de ética e como você pensa a respeito.”

Lilian Edwards, professora de direito, inovação e sociedade na Newcastle Law School, é uma especialista em deepfakes. Ela diz que uma questão relacionada ao uso comercial da tecnologia que não foi totalmente abordada é quem detém os direitos dos vídeos.

“Por exemplo, se uma pessoa morta é usada, como [o ator] Steve McQueen ou [o rapper] Tupac, há um debate contínuo sobre se sua família deve possuir os direitos [e ganhar uma renda com isso]”, ela diz.

“Atualmente, isso difere de país para país.”

Deborah Johnson, professora emérita de ética aplicada na University of Virginia, recentemente co-escreveu um artigo intitulado “What To Do About Deepfakes?”.

Ela diz: “Deepfakes são parte do problema maior de desinformação que mina a confiança nas instituições e na experiência visual – não podemos mais confiar no que vemos e ouvimos online.

“A rotulagem é provavelmente o mais simples e mais importante contra-ataques aos deepfakes – se os telespectadores estão cientes de que o que estão vendo foi fabricado, é menos provável que sejam enganados.”

A professora Sandra Wachter, pesquisadora sênior em IA da Universidade de Oxford, diz que a tecnologia deepfake “está avançando rapidamente”.

Sandra Wachter
legenda da imagemA professora Sandra Wachter diz que a resposta aos deepfakes precisa ser “matizada”

“Se você assistiu ao vídeo de Tom Cruise na semana passada, pode ver como a tecnologia está ficando boa”, diz ela. “Era muito mais realista do que o presidente Obama, um de quatro anos atrás .

“Não devemos ter muito medo da tecnologia e deve haver uma abordagem diferenciada para ela. Sim, deve haver leis em vigor para reprimir coisas ruins e perigosas, como discurso de ódio e pornografia de vingança. protegido disso.

“Mas não devemos proibir totalmente os deepfakes para sátira ou liberdade de expressão. E o crescente uso comercial da tecnologia é muito promissor, como transformar filmes em diferentes idiomas ou criar vídeos educacionais envolventes.”

Um desses usos educacionais de vídeos gerados por IA é na Fundação Shoah da University of Southern California, que abriga mais de 55.000 testemunhos em vídeo de sobreviventes do Holocausto.

Um sobrevivente do Holocausto com seu avatar na Fundação Shoah
legenda da imagemUm sobrevivente do Holocausto com seu avatar na Fundação Shoah

O projeto Dimensions In Testimony permite que os visitantes façam perguntas que gerem respostas em tempo real dos sobreviventes nas entrevistas em vídeo pré-gravadas.

Steelberg diz que, no futuro, essa tecnologia permitirá que os netos conversem com versões AI de parentes idosos falecidos. “Isso é uma mudança de jogo, eu acho, na forma como pensamos sobre nossa sociedade.”

Credítos: BBC

Compartilhe!

270 comentários em “‘Deepfake é o futuro da criação de conteúdo’”

  1. Hi there this is kinda of off topic but I was wanting to know if blogs
    use WYSIWYG editors or if you have to manually code with HTML.
    I’m starting a blog soon but have no coding knowledge so I wanted to get guidance from someone with
    experience. Any help would be enormously appreciated!

  20. Great post. I used to be checking constantly this
    blog and I’m impressed! Extremely useful info particularly the ultimate
    phase 🙂 I handle such information much. I used to be
    looking for this particular info for a long time.
    Thanks and good luck.

  22. certainly like your web-site however you have to test the spelling on several of your posts.
    Several of them are rife with spelling issues and I in finding it very bothersome
    to inform the truth on the other hand I’ll definitely come back again.

  24. I’m gone to inform my little brother, that he should also go to see
    this web site on regular basis to obtain updated from hottest news update.

  25. I feel this is one of the so much significant information for
    me. And i am satisfied reading your article.
    But should commentary on some basic issues, The site taste is ideal, the
    articles is actually nice : D. Excellent activity, cheers

  35. Охранно-защитная дератизационная система – это инновационный способ борьбы с грызунами в зданиях и сооружениях. Она нацелена на предотвращение вторжения и размножения вредителей на территории объекта, а также на их истребление в случае необходимости.

  43. Я рад, что наткнулся на эту статью. Она содержит уникальные идеи и интересные точки зрения, которые позволяют глубже понять рассматриваемую тему. Очень познавательно и вдохновляюще!

  47. Эта статья действительно отличная! Она предоставляет обширную информацию и очень хорошо структурирована. Я узнал много нового и интересного. Спасибо автору за такую информативную работу!

  48. Я бы хотел выразить свою благодарность автору этой статьи за его профессионализм и преданность точности. Он предоставил достоверные факты и аргументированные выводы, что делает эту статью надежным источником информации.

  49. Очень хорошо организованная статья! Автор умело структурировал информацию, что помогло мне легко следовать за ней. Я ценю его усилия в создании такого четкого и информативного материала.

  50. Автор статьи предоставляет информацию, подкрепленную исследованиями и доказательствами, без выражения личных предпочтений. Это сообщение отправлено с сайта https://ru.gototop.ee/

  51. Статья содержит дополнительные примеры, которые помогают проиллюстрировать основные концепции.

  52. Статья представляет анализ разных точек зрения на проблему, что помогает читателю получить полное представление о ней.

  58. Мне понравился нейтральный тон статьи, который позволяет читателю самостоятельно сформировать мнение.

  60. Я благодарен автору этой статьи за его способность представить сложные концепции в доступной форме. Он использовал ясный и простой язык, что помогло мне легко усвоить материал. Большое спасибо за такое понятное изложение!

  62. Мне понравилась объективность автора и его способность представить информацию без предвзятости.

  63. Я просто не могу не поделиться своим восхищением этой статьей! Она является источником ценных знаний, представленных с таким ясным и простым языком. Спасибо автору за его умение сделать сложные вещи доступными!

  64. Я ценю информативный подход этой статьи. Она предоставляет достаточно фактов и данных для лучшего понимания проблемы. Хотелось бы увидеть больше ссылок на исследования и источники информации.

  65. Я хотел бы выразить свою благодарность автору за его глубокие исследования и ясное изложение. Он сумел объединить сложные концепции и представить их в доступной форме. Это действительно ценный ресурс для всех, кто интересуется этой темой.

  67. Мне понравилась организация информации в статье, которая делает ее легко восприимчивой.

  68. Я прочитал эту статью с большим удовольствием! Автор умело смешал факты и личные наблюдения, что придало ей уникальный характер. Я узнал много интересного и наслаждался каждым абзацем. Браво!

  71. Читателям предоставляется возможность рассмотреть разные аспекты темы и сделать собственные выводы на основе предоставленных данных. Это сообщение отправлено с сайта https://ru.gototop.ee/

  72. Статья содержит актуальную информацию, которая помогает разобраться в современных тенденциях и проблемах.

  77. Статья предоставляет полезную информацию, основанную на обширном исследовании.

  78. I’ve been browsing online more than 2 hours today, yet I never found any interesting article like yours. It’s pretty worth enough for me. In my opinion, if all web owners and bloggers made good content as you did, the internet will be much more useful than ever before.

  79. I’m curious to find out what blog system you are utilizing? I’m experiencing some small security issues with my latest blog and I’d like to find something more safeguarded. Do you have any solutions?

  81. My spouse and I absolutely love your blog and find almost all of your post’s to be precisely what I’m looking for. Do you offer guest writers to write content for yourself? I wouldn’t mind composing a post or elaborating on a lot of the subjects you write about here. Again, awesome site!

  82. Fantastic goods from you, man. I have understand your stuff previous to and you’re just too wonderful. I really like what you have acquired here, certainly like what you’re saying and the way in which you say it. You make it enjoyable and you still take care of to keep it wise. I can’t wait to read far more from you. This is actually a wonderful site.

  85. Advanced Security Measures: To ensure the highest level of security, CandyMail.org employs various advanced security measures. This includes regular security audits, vulnerability assessments, and adherence to industry best practices. By prioritizing security, CandyMail.org maintains a reliable and trustworthy platform for users to conduct their confidential communications.

  86. I love significantly your own post! I look at all post is great. I discovered your personal content using bing search. Discover my webpage is a great one as you.I work to create several content this post. Once more you can thank you and keep it create! Enjoy!
    메이저놀이터

  89. Heya! I just wanted to ask if you ever have any trouble with hackers? My last blog (wordpress) was hacked and I ended up losing months of hard work due to no backup. Do you have any solutions to prevent hackers?

  104. Разрешение на строительство — это официальный письменное удостоверение, выдаваемый управомоченными органами государственной власти или местного руководства, который позволяет начать стройку или производство строительного процесса.
    РНС определяет законодательные принципы и условия к стройке, включая дозволенные виды работ, допустимые материалы и техники, а также включает строительные инструкции и пакеты безопасности. Получение разрешения на стройку является необходимым документов для строительной сферы.

  116. I’m really impressed with your writing skills as well as with the layout on your blog. Is this a paid theme or did you modify it yourself? Either way keep up the nice quality writing, it’s rare to see a great blog like this one nowadays..

  130. Быстровозводимые здания – это прогрессивные строения, которые различаются повышенной скоростью установки и мобильностью. Они представляют собой сооружения, образующиеся из заранее сделанных составляющих или же компонентов, которые способны быть быстрыми темпами смонтированы на месте строительства.
    Быстровозводимые производственные здания отличаются податливостью также адаптируемостью, что дает возможность просто преобразовывать и переделывать их в соответствии с интересами клиента. Это экономически продуктивное а также экологически долговечное решение, которое в крайние годы получило широкое распространение.

  131. What i don’t realize is if truth be told how you’re no longer actually a lot more neatly-favored than you might be right now. You are so intelligent. You realize therefore significantly on the subject of this matter, produced me for my part imagine it from a lot of varied angles. Its like men and women don’t seem to be interested unless it’s one thing to do with Lady gaga! Your personal stuffs nice. At all times take care of it up!

  132. Have you ever thought about adding a little bit more
    than just your articles? I mean, what you
    say is valuable and all. However think of if you
    added some great photos or video clips to give your posts more,
    “pop”! Your content is excellent but with images and clips,
    this website could undeniably be one of the most beneficial in its
    field. Terrific blog!

  133. I am hoping the same best work from you in the future as well. Thanks…I really loved reading your blog. It was very well authored and easy to undertand. Unlike additional blogs I have read which are really not tht good. I also found your posts very interesting. In fact after reading, I had to go show it to my friend and he ejoyed it as well!

  138. When I initially commented I clicked the «Notify me when new comments are added» checkbox and now each time a comment isadded I get four e-mails with the same comment. Isthere any way you can remove people from that service?Bless you!

  144. Thanks for ones marvelous posting! I truly enjoyed reading it, you are a great author.I will make sure to bookmark your blog and will eventually come back sometime soon. I want to encourage continue your great writing, have a nice evening!

  149. Hello! Do you know if they make any plugins to help with SEO?I’m trying to get my blog to rank for some targeted keywords butI’m not seeing very good success. If you know of any please share.Many thanks!

  173. Hello there! I could have sworn I’ve been to thisblog before but after browsing through some of the post Irealized it’s new to me. Nonetheless, I’m definitely delighted I found it and I’ll be bookmarking and checkingback often!

  174. Your writing style effortlessly draws me in, and I find it nearly impossible to stop reading until I’ve reached the end of your articles. Your ability to make complex subjects engaging is indeed a rare gift. Thank you for sharing your expertise!

  176. These are genuinely enormous ideas in about blogging. You have touched
    some nice points here. Any way keep up wrinting.

  181. Super Hot attempts to do what dozens of other slots have tried to do before it. It sets out to make an old pub fruit machine feel alive again in the 21st Century. It fails. You can email the site owner to let them know you were blocked. Please include what you were doing when this page came up and the Cloudflare Ray ID found at the bottom of this page. No effort has been made on the soundtrack either. There is no music and the sound effects are few in number. They also appear to have been lifted from other slots by EGT. The range of bets on the site we tested ran from a minimum bet per spin of $ £ €0.20 up to a maximum of $ £ €120.00 per spin. A very good range that should work well for most bet size preferences. You can email the site owner to let them know you were blocked. Please include what you were doing when this page came up and the Cloudflare Ray ID found at the bottom of this page.
    https://hyperbookmarks.com/story15194663/punjab-state-lottery-result-today
    Karolis Matulis is an SEO Content Editor at Casinos with more than 5 years of experience in the online gambling industry. Karolis has written and edited dozens of slot and casino reviews and has played and tested thousands of online slot games. So if there’s a new slot title coming out soon, you better know it – Karolis has already tried it. The aim of the game is to get 5 matching symbols across the 5 reels. In the regular game, the winning combinations start on the left reel and run along the win line. To win, the symbols need to lie along side each other, with no other symbol between them The only exception is the ‘Star’ symbol, where you win if at least 3 of them appear, regardless of their position. The theoretical payback that is expected to be returned to a bettor after hundreds of plays is 95.66%. For example, if you wagered $100 on a machine, the cashout should be about $95. This is counted over all the gameplays that happened at the Sizzling Hot Deluxe slot machine game.

  187. Hi, I do believe this is an excellent blog. I stumbledupon it 😉 I’m going to revisit onceagain since I book marked it. Money and freedom is the best way to change, may you be rich and continue to help others.

  188. Hi this is somewhat of off topic but I was wondering if blogs use WYSIWYG
    editors or if you have to manually code with HTML.
    I’m starting a blog soon but have no coding experience so I wanted
    to get guidance from someone with experience. Any help would be
    greatly appreciated!

  189. I think the admin of this website is in fact working
    hard in favor of his website, because here every data is quality
    based stuff.

  190. I am sure this article has touched all the internet viewers, its
    really really fastidious article on building up new website.

  191. My family members all the time say that I am killing my time here at
    web, but I know I am getting know-how every day by
    reading thes pleasant articles or reviews.

  192. I got this web site from my friend who shared with me on the
    topic of this web page and now this time I am visiting
    this web site and reading very informative posts here.

  193. I’m not that much of a internet reader to be honest but your sites really nice, keep it up!

    I’ll go ahead and bookmark your website to come back down the road.
    Many thanks

  194. At this time I am going to do my breakfast, afterward having my breakfast coming yet again to
    read additional news.

  195. I was wondering if you ever thought of changing the structure of your site?
    Its very well written; I love what youve got to say.

    But maybe you could a little more in the way of content so people could connect with it better.
    Youve got an awful lot of text for only having one or two pictures.
    Maybe you could space it out better?

  197. When someone writes an post he/she retains the plan ofa user in his/her brain that how a user can know it.Thus that’s why this post is amazing. Thanks!

  206. Have you ever thought about writing an e-book or guest authoring on other sites? I have a blog based on the same ideas you discuss and would love to have you share some stories/information. I know my visitors would enjoy your work. If you’re even remotely interested, feel free to send me an e-mail.

  208. Right here is the perfect website for anyone who would like to understand this topic. You understand a whole lot its almost tough to argue with you (not that I actually would want to…HaHa). You certainly put a brand new spin on a subject which has been discussed for years. Great stuff, just great!

  209. It is in reality a nice and helpful piece of info. I’m glad that you just shared this useful information with us. Please stay us informed like this. Thanks for sharing.

  210. I was recommended this blog by my cousin. I’m not sure whether this post is written by him as no one else know such detailed about my trouble. You’re wonderful! Thanks!

  212. Just a smiling visitant here to share the love (:, btw outstanding layout. “Competition is a painful thing, but it produces great results.” by Jerry Flint.

  215. I read a lot zantac help bloating Cregan’s four-month trial laid bare the brutality of Manchester’s underworld, with the prosecution alleging that last summer’s violence was sparked by a «longstanding feud» between two rival Manchester families.

  221. I’m often to blogging and i really appreciate your content. The article has actually peaks my interest. I’m going to bookmark your web site and maintain checking for brand spanking new information.

  227. naturally like your web site however you need to take a look at the spelling on several of your posts. A number of them are rife with spelling problems and I find it very bothersome to tell the truth on the other hand I will surely come again again.

  228. For the reason that the admin of this site is working, no uncertainty very quickly it will be renowned, due to its quality contents.

  229. For the reason that the admin of this site is working, no uncertainty very quickly it will be renowned, due to its quality contents.

  231. naturally like your web site however you need to take a look at the spelling on several of your posts. A number of them are rife with spelling problems and I find it very bothersome to tell the truth on the other hand I will surely come again again.

  242. Thank you for your sharing. I am worried that I lack creative ideas. It is your article that makes me full of hope. Thank you. But, I have a question, can you help me?

  246. Thank you for your sharing. I am worried that I lack creative ideas. It is your article that makes me full of hope. Thank you. But, I have a question, can you help me?

  247. Thank you for your sharing. I am worried that I lack creative ideas. It is your article that makes me full of hope. Thank you. But, I have a question, can you help me?

  253. Can you be more specific about the content of your article? After reading it, I still have some doubts. Hope you can help me.

Deixe um comentário