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Por que a cultura da sua empresa é a chave para o sucesso da área de BI

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Por que a cultura da sua empresa é a chave para o sucesso da área de BI

Apesar das crescentes taxas de adoção de Inteligência de Negócios (BI), muitos executivos não sentem que sua organização é líder no uso de dados e análises. A cultura da empresa em relação a uma solução de BI é um fator determinante para o sucesso de uma empresa com BI. É essencial promover uma cultura empresarial que valorize a tomada de decisão baseada em dados e a compreensão dos benefícios do BI.

Um dos maiores impedimentos ou motivadores do sucesso de qualquer programa de BI é a cultura da empresa. Nem toda empresa está preparada para adotar uma nova ferramenta de BI, ou pode promover uma mentalidade entre sua equipe que considera a análise em todos os aspectos das operações. Embora as empresas sempre tenham coletado informações sobre seus clientes, produtos e mercados, a análise e o uso dos dados não são necessariamente práticas consistentes ou empresariais. A introdução de uma cultura baseada em dados que envolva todas as partes interessadas da empresa exigirá mudanças na forma como as pessoas pensam e nas habilidades e no comportamento de sua equipe. Como um escritor afirmou sobre o BI:  

“Isso pode impactar a forma como seu pessoal toma decisões, que experiência você busca em novas contratações, quais informações suas equipes compartilham entre si e até mesmo como sua organização em geral opera. ”

A cultura de uma empresa é estabelecida ao longo do tempo e é baseada nas práticas, crenças, atitudes e liderança desde o início do negócio. Se os dados e análises não foram importantes ou se foram usados ​​isoladamente por alguns selecionados gerentes ou executivos, então, estabelecer uma cultura baseada em dados pode ser desafiador. Um Relatório Gartner declarou:

“ Os dados só podem levar uma organização até certo ponto. Os verdadeiros motivadores são  as pessoas ”.

Para garantir que o programa de BI se torne parte da cultura da empresa, os dados devem estar acessíveis a todos, e todos devem entender o valor dos dados para suas funções específicas e o sucesso geral do negócio. Abaixo estão três exemplos de como a cultura pode ter um impacto positivo em seu programa de BI.

1. Alinhamento de cultura e visão de BI

Quando as empresas desejam implementar uma cultura baseada em dados, qualquer pensamento de business-as-usual provavelmente irá embora. A implementação de BI vem com a esperança de que os dados brutos que a empresa vem produzindo e coletando possam levar a percepções valiosas e acionáveis. No passado, os funcionários e gerentes podem não ter usado dados para orientar as decisões de produto, cliente e estratégia. Com o BI, o impacto dos dados e análises deve ser sentido de baixo para cima, à medida que mais pessoas em toda a organização têm acesso aos mesmos dados. Se a cultura estiver alinhada com a visão de BI, é provável que sua organização esteja se movendo na direção certa.

2. Equipe treinada e comprometida

Em muitas empresas, nem todos têm acesso a ferramentas de dados e análises. O acesso pode ser limitado à gestão ou aos executivos responsáveis ​​pela tomada de decisões, o que certamente pode limitar a eficiência e produtividade de suas equipes. Para os membros da equipe de fora que analisam os dados da empresa, há pouco incentivo para aprender o valor dos dados. Um programa de BI corporativo será cada vez mais eficaz quando os funcionários, gerentes e executivos forem todos treinados para usar as ferramentas e, em seguida, receberem acesso aos dados. É fundamental que o treinamento e a proficiência se tornem parte da cultura. E, à medida que mais pessoas aprendem a manipular as informações para beneficiar suas funções específicas de negócios, elas estarão em uma posição melhor para ajudar os negócios a avançar.

3. Expectativas consistentes

Uma vez implementados, deve haver uma expectativa consistente de que os dados e análises serão usados ​​para conduzir as decisões de negócios. Nunca se trata apenas dos dados ou da tecnologia, mas de como a tecnologia pode transformar os dados em informações úteis. Seja criando relatórios para vendas reuniões, detalhamento inventário níveis em suas filiais, ou identificando desafios no cadeia de mantimentos, dados reais servem para validar decisões. A gerência e os executivos devem definir as expectativas e, em seguida, estabelecer por exemplo como os dados e o IB devem ser usados ​​como parte da estratégia geral de negócios. A administração precisará estabelecer a mentalidade de que a análise é parte de tudo o que eles fazem.

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Via: phocassoftware

131 comentários em “Por que a cultura da sua empresa é a chave para o sucesso da área de BI”

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